Up to 10 percent of the country’s population takes movies, each person watching seven movies in different languages ​​in a year.


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  • Ten percent of the country’s population shows films in theaters, with seven people watching seven films in different languages ​​each year.

19 days ago

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Everyone is waiting for the permission of the state government to open the theater. In the meantime, research on cinematic power has been published. This is because movies make up ten percent of the country’s population. About 146 million people see at least one picture. The habit of going to the theater is most common among the people of the South. Media consultancy Ormax Media has stated this in its report. Each person watches an average of seven films in different languages ​​throughout the year.

  • 58% of those who have access to theaters come from urban India. In rural India, 9% of the population, but only 42% of the participants in cinema halls are theaters.
  • India contributes 61% to 52% of the male population in the world of theater. The average age of moviegoers in the country is 27.5 years.
  • Hindi (51%), Telugu (21%), Tamil (19%) and Hollywood (15% including dubbed version) are the top 4 languages ​​in India that have seen movies.
After the lockdown, theaters have also been allowed to open in Gujarat, Karnataka and Uttarakhand.

After the lockdown, theaters have also been allowed to open in Gujarat, Karnataka and Uttarakhand.

Shailesh Kapoor, founder and CEO of Ormax Media, said, “The quality of information we have received so far is very poor in terms of Indian audiences visiting the theaters. With 14.6 million viewers, India’s theater world is so large that it demands more advanced data. In a diverse and multilingual country like India, the lack of such information can be a major limiting factor when planning content and marketing strategies for studios and individual producers. But we are sure that it will help different stakeholders in the cinematic business to make better decisions based on more knowledge. “

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