Amit Karna, MumbaiA month ago
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Famous names like Deepika Padukone, Sara Ali Khan, Shraddha Kapoor and Rakul Preet Singh have emerged from Bollywood in the field of drugs. They have a huge demand in the advertising world. But after being involved in a drug case, Ed Gurus believes the actress’ brand value and upcoming offers will be affected.
According to trade experts, Deepika currently has more than 33 brands. At the same time, Shraddha has 13 brands and Sara has 11 brands. But after the new controversy, all existing brands have also taken up the shoot and promotion process.
If found guilty, the brands will be lost
In this regard, Piyush Pandey said, ‘Deepika or whoever has come up with the name, if they are found guilty, then of course the brands will get out of their hands. However, everything is still under investigation. In this case, Deepika or anyone else can not wait to say how much damage.
He said, ‘Look Aleya Bhatt, she came to the target of nepotism on social media, yet she got a new ad with Aamir Khan. Intelligent agencies will wait for the investigation into the drug case to be completed.
From now on, companies will also enter alert mode
He further said, “Speaking at this stage, the companies associated with Deepika etc. have withheld their endorsement in a situation where the shoot is now down anyway. I think when it all calms down, the sub will depend on the audience. My thinking is that companies will not rush to sign new contracts from now on. ‘