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- What is the effect of the drug case on the brand value of the stars? Deepika has earned crores of rupees through Deepika, Sara, Shraddha and Just Brand Endorsement
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Since the death of Sushant Singh Rajput, the names of many big names in Bollywood have been revealed in drug cases. During the investigation of the case, the NCB interrogated some of the top personalities like Deepika Padukone, Shraddha Kapoor, Sara Ali Khan, Rakul Preet Singh and Riya Chakraborty. All celebrities were trolled on social media after frequent drug connections, which increased the risk of degrading their brand. Let’s find out how and how much damage was done to the stars.
How much do Bollywood stars earn from the brand
Among the stars caught in the drug case, Deepika Padukone is currently the highest priced brand, earning between Rs 125 crore and Rs 150 crore per year in Ade alone. Deepika Padukone is part of about 20 brands including Britannia, L’Oreal, Vistara Airlines, Axis Bank, Med-Life, Epigamia Yogurt, Kellogg’s, Oppo and others.
Speaking of Shraddha Kapoor, actress Aid is the second highest paid actress. Shraddha is the long-term face of many brands like The Body Shop, Vogue I-Wear, Lakme, Veet, Lipton Green Tea. Speaking of earnings, the actress earns Rs 25 to 40 crore a year through these advertisements.
Sara Ali Khan is the youngest actress to earn Rs 8 to 15 crore through Aid alone. The face of big brands like Vivo, Fanta, Garnier India, Puma and Maybelline all these days.
Companies will wait until the charges are proven
The brands got a huge shock as the names of the big celebrities of Bollywood were revealed in the drug case. Many celebrities like Deepika Padukone, Shraddha Kapoor, Sara Ali Khan, Arjun Rampal, Rakul Preet Singh were interrogated by NCB for a long time. All eyes were on the statements of these stars, although no charges have been proved against anyone yet. Everyone will remain innocent until a celebrity is found guilty by the NCB. In such a situation, all the agencies will have to wait for the decision to come before the end of the contract
During contract renewals, companies can change the look of the brand if they wish, but currently the brand has not terminated the contract from any of the stars. But it wouldn’t be wrong to say that new brands will be hesitant to join these celebrities in addition to existing contracts. Every company currently fears that the brand will lose its goodwill and customer if the issue arises.
Will it be difficult for celebrities to come back?
Deepesh Shah, who was a senior marketing consultant for films like Bajrangi Vijayan and PK, told Pinkvilla, “A brand’s celebrity endorsement is not just a marketing activity, but also a long-term investment and partnership.” Negative PR affects the product, but it is temporary. Have we stopped buying Maggie and Cadbury for safety reasons? Due to control, product sales are affected for a few days, but again the product comfortably becomes people’s first choice.
Similarly, Deepesh believes that Bollywood celebrities can once again connect with the audience through good acting and storytelling. None of these celebrities have yet been arrested or convicted. The name of the case does not harm the brand value of this celebrity.
Bharti Singh’s brand earns Rs 2 crore annually
Drugs were recovered from the home and office of Bharti Singh and his father Harsh Limbachia NCB Raid, after which both were taken into custody. Both confessed under interrogation that they used drugs. Let us know that Bharti Singh has a strong fan following on social media where he promotes about 18 brands. Bharati gets Rs 2 crore annually for these ads.
There will be losses after being caught in a drug case
During a conversation with Daily Vaskar, Parul Chawla, head of Picture & Craft Company, said the company has been influencing many social media over the past few years. The younger generation considers these celebrities as their idols. In such a situation, when these celebrities get involved in such national debates, they face financial losses.
Parul explains, “Ob signing the brand artist according to the fan following on social media platforms Ob Ob obviously no company wants to be associated with any violation of the rules. So when celebrities are controversial, the brand also removes their name.” Is removed from the brand or no contract is renewed.
The company will not allow its goodwill to be spoiled
According to Parul, Bharati Singh has many fans. The younger generation sees them as icons. Clearly, serious allegations such as drug use have been equally pressed against them, but there has certainly been a stir among the many brands associated with them. The company will not let its goodwill deteriorate. In the coming days, some brands will remove their names from Bharati Singh, which will cause financial loss to the comedian.
These big celebrities have suffered losses due to controversy
Aamir Khan- Aamir Khan, known as Mr Perfectionist in Bollywood, had a contradictory statement. Amir, who has been embroiled in controversy with statements about intolerance, had to give up on a big company like Snapdeal. Not only that, Aamir was also removed from the incredible India campaign.
Deepika Padukone- Deepika Padukone was the subject of much controversy as part of a protest at JNU earlier this year. The controversy has led to a significant drop in the actress’ picture printer box office collection. Not only that, several of Deepika’s ads were also removed from television.
Salman Khan- Salman Khan was removed from the Thumbs Up brand soon after the issue of intolerance was raised in the country, but after being part of the reality show of Bigg Boss, many brands started promoting their products without hesitation.