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The hosiery brand has become controversial due to new advertising of dollars. The ad, portrayed by TV host and actor Manish Paul, is accused of misrepresenting Kashmiris. Social media users are opposing both Manish and the company and demanding the removal of the ad. Manish Paul shared the video on Twitter three days ago.
Happy to share my latest Dollar Thermals promotion with you … Register Directed by @ Nanu_Chidia
– Manish Paul (@ ManishPal03) November 20, 2020
Manish wrote in the caption, “Glad to share with you the new promotion of Dollar Thermal run by Nonu Chidia. There is no need for anything extra in dollars.”
Social media users have made such comments
Commenting on Manish’s advertisement, a social media user wrote, “Mr. Manish Paul, this is quite disrespectful. In fact, it is against Kashmiris. We are known around the world for our hospitality. You are showing it. It should be removed.
Mr. @ Manishpal 03 It is degradable enough. In reality, it is the complete opposite of Kashmiris. We are known around the world for our hospitality. You are portraying us as thieves. It should be taken down … Kashmir has a 0% crime rate against tourists.
– Sheikh Suhail (SikhSuhail) November 23, 2020
Another user commented, “Manish Paul and Dollar Big Boss remove it or never come to Kashmir. Kashmir is the safest place for Kashmir tourists.”
One user commented, “Mr. Paul you are a very good anchor but you are not allowed to read at this level for decades we have been living without dollars, with 0% crime rate against tourists we are not thieves” but shelter the needy. I hope you will correct the facts. “
Mr. Paul, you are as good as the anchor, but you never get to go to this level. We have survived without these dollars for decades, with zero crime rates against tourists. We are not thieves, but we shelter the needy. Hope you corrected the information
– Pir Irshad (@ Pir Irshad 4) November 22, 2020
One user commented, “What are you trying to convey against the beautiful background of Kashmir? Kashmiris deserve respect, not such advertisements.”
Against the backdrop of the beauty of Kashmir, what do you mean by that? Kashmiris deserve respect without such advertisements.
– Arun Joshi (@ Ajoshi 57) November 22, 2020
One user commented, “This ad is hurting and insulting the sick and Kashmiris by showing them as thieves. This ad known for its Kashmir hospitality should be removed immediately.”
This ad depicts sick and Kashmiris because glasses are harmful and disrespectful to Kashmiris. Kashmir is known for its hospitality. This ad should be removed immediately.
– Rizwan Mir (0HLbjGBVJVV1h6) November 23, 2020
What is shown in the video
According to the video, Manish Paul is taking a selfie with his partner when a thief comes and takes off his jacket and runs away. Manish chases him and then the two go to the shores of Dal Lake and stop. After that, Manish and his partner give the thief all their clothes one by one and say, “Dollars too much … I don’t want anything extra.”